Adobe Presents Dynamic Media Workflow at NAB

Las Vegas - Adobe Systems Inc. showcased new technologies and initiatives designed to help drive innovation across dynamic media content creation, delivery, and playback at the 2008 NAB Show. Adobe is spearheading an effort to begin defining an industry wide open file format for digital cinema files, which is planned to be called CinemaDNG, and delivering native support for the Sony XDCAM EX camera format in Adobe Premiere Pro CS3 software.
(4/28/2008)


For capturing live audio and video to stream in real-time to Adobe Flash Media Server or the Flash Video Streaming Service, Adobe is offering Adobe Flash Media Encoder 2.5 software as a free download.

Adobe also is helping to bring intelligence to dynamic media through the incorporation of metadata into its professional video product line. A highlight of the show is the new Adobe Media Player, featuring content from leading television broadcasters and content publishers, including CBS, MTV Networks, Universal Music Group, and CondeNet.
At NAB, Adobe previewed technology plans that help bring intelligence to dynamic media through metadata in future versions of its professional video software. By automating the creation and flow of information assets, postproduction tasks can be simplified and accelerated, enabling audiences to search content rapidly and easily. During distribution and playback, content owners and advertisers can take advantage of new monetization opportunities to target ads more precisely.

Also at the show, Adobe announced CinemaDNG, an upcoming industry-wide initiative to define an open file format for digital cinema files to ensure accurate archiving, simplify workflows, and provide richer editing possibilities.

In addition, Adobe is extending its commitment to tapeless workflows by announcing native support for the Sony XDCAM EX camera format in Adobe Premiere Pro CS3, augmenting its previously announced support of the Panasonic P2 format.

creating, distributing, and monetizing video

Adobe offers a complete solution for creating, distributing, and monetizing video — on air, onscreen, and on device
From planning to playback, Adobe delivers a complete solution for creating and distributing video content. Combining unmatched creative control with industry-leading support for tapeless workflows — including the popular RED camera — and forward-looking technologies that enable you to deliver your work to virtually any screen, Adobe's video solutions give you a competitive advantage.
For creative professionals, Adobe® Creative Suite® 4 Production Premium software offers everything you need to transform your ideas into compelling content for any screen. From the superior tapeless support in Adobe Premiere® Pro and the industry-standard motion graphics and visual effects tools in Adobe After Effects® to the interactive authoring power of Adobe Flash Professional to integrated XMP metadata support, Production Premium enables you to create for whatever media you imagine. Production Premium also combines Adobe Photoshop® CS4 Extended, Illustrator®, and Soundbooth®.
For content owners, Adobe Flash Platform provides powerful rich media solutions for publishing and delivering your content. From the Flash Media Server family of products for encoding, protecting, and streaming your content to innovative playback options in Adobe Media Player software, based on the Adobe AIR™ runtime, Adobe helps you reach a wider audience while enabling new ways of monetizing your media.
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